On 1st Semptember, 2010 the Polish Chamber of Promotional Products launched the campaign „Gadget as the efficient mean of advertisment”. The Chamber purchased 50 bilboards situated at main streets of Warsaw and Lublin. Layout presents „Mr Gadget” - the mascot of the Chamber who by the gadgets builds the brand, the prestige and the relation.
The billboard campaign is supported by the press advertisements posted in specialized branch media and on marketing websites. The web page www.pangadzet.pl has also been created. One, who got inspired by the campaign will find there more information about the event and the Polish Chamber of Promotional Products itself.

The main purpose of the campaign is to promote the promotional products as the effective agent for advertisement and attract receivers' attention to this advertising method. „The idea of the campaign emerged last year. I'm pleased that eventually we managed to launch it. I think that the Chamber, as the voice directed to the whole branch should iniciate this kind of events” said Katarzyna Wojniak, the secretary of the PIAP Board.

The campaign is directed to the marketing and advertising agencies' employees, the owners of the private companies, the employees who are in charge of the promotion in the state and private insitutucions and the PR and event agencies.

The campaign is sponsored by the strategic pertners' resources. The logotypes of these partners are placed at the billboards.

For more information visit: www.pangadzet.pl

Contact Person

Magdalena Owczarska V-ce Prezes PIAP

m.owczarska@piap-org.pl, 502-771-889